People and Responsibility
Finca Fuente Vieja is more than land and crops. Above all, it is a place shaped by people — and by a responsibility we consciously embrace.
Since acquiring the plantation, one thing has remained unchanged: our commitment not only to include the local community, but to actively strengthen it. A central part of this story is Félix Pérez, the former manager of the plantation. He has cared for this land for more than 20 years — with knowledge, dedication, and a deep connection that cannot be taught.
To us, Félix is far more than an employee. He is the heart of the finca. And through him, his entire family has become close to our hearts. His mother-in-law runs the village kitchen, and his wife actively supports her there, together with their four children. We have known many of these children since the day they were born.
This closeness creates trust and responsibility. Responsibility for one another, for jobs, for stability, and for creating opportunities in a rural region that is often overlooked. Our project is therefore not an isolated coffee venture. It is a collaboration between community and agriculture. As the coffee plantation grows, so does our responsibility toward the village: fair treatment, reliable work, and inclusion instead of displacement.
Connection Instead of Distance
Decisions are not made over people’s heads, but shaped together. We strongly believe that great coffee can only grow where people are respected, where knowledge is shared, and where a community stands behind what is being cultivated. That is exactly what Fuente Vieja represents: connection instead of distance, reliability instead of short-term profit, and a sense of togetherness built to last.
